Google Search Engine Placement

Google search engine placement is about tweaking your webpage’s so they appear in search engine search results.

Different search engines have different requirements that are used to list website’s in the search engine results but the main search engine web masters aim to target to have there website’s listed is Google.

Is it hard to get listed on Google’s Top 10? Well for a start it’s the most likely way you have found Website Builders Guide thanks to some tips I have learnt building my web site and a great package I am using to build and manage this website.

So the answer is no if you know how to SEO your webpage’s.

The first step you need to take is to find the webpage keyword optimization keywords you will use so your web site
is indexed by search engines. This does not mean you smother your webpage’s with your keywords because this will not work and search engines will not list your web site in the top 10 search results.

Here is the list of things to do for webpage .

1. Make sure you have a web site theme for your Web Site. No theme results in lower search results.

2. Make sure you optimize your website by using the correct webpage keyword optimization methods.

3. Your webpage title heading, meta name description and keyword of your webpage

Example:

title>Web Site Theme - Building the right webpage</title>
<META Name=”Description” Content=”Having the right web site theme will be
the key to success in having your web site being found in search engines.”>
<META Name=”Keywords” Content=”web site theme, right look and feel,
website strategy, one site concept”>

4. Add a H1 Tag at the top of your webpage before any content and paste the keyword to the H1 Tag.

Example:
<h1 align=”Center”><font color=”#0F56A7″>Web Site Theme and it’s Importance</font></h1>

5. Add the Keyword in the first or second word of your first sentence to your content.

Example Sentence:
A Web site theme is important when you build a web site because search engines love them to identify your
website.

6. For a webpage that has 300 words exactly you will need a total of two keywords. You already have one keyword which is at the start of your content (See 3.) so add just one more keyword.

For a webpage that has 400 Keywords you will need a total of 3 keywords.

For a 500-550 word webpage you will need a total of 4 Keywords.

7. Add a link on the bottom of your webpage linking back either to your main webpage or another webpage on your website and make sure your keyword is included in the link wording.

8. Do not copy content from other website’s and make sure your content is unique because search engines penalise websites that do.

9. Always do a spell check on your content.

10. Add your theme word once in Italic and once in bold in every webpage.

I have used my web site theme webpage as an example how to SEO a webpage.

Feel free to visit this webpage and check its contents to see how I added the keywords if you have trouble understanding the above.

Tip -If you have many links on your webpage make sure they don’t include words that are part of your keyword. The key to is to have the right web site theme  followed by adding the correct keyword.

One final note it will take up to 6 months to have all of your webpage’s listed in Google search results once you complete your so please
be patient.

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Improve Search Engine Rank

Improve Search Engine Ranking Guide - There are so many search engines that it makes it a little difficult optimising your web site to suit each one.

With experience I have learnt that a search engine like live.com will use part of your domain name when ranking web sites for search results and this test was completed by listing a new web site.

There tends to be some disagreement about this however things change with time and I think it’s all about keeping up with the times and changes.

The next thing you will need is to find keywords with high demand and low supply. Personally as a website designer I
have given up building websites on cheap reselling accounts because they don’t help you to get listed on the search engines Other things that will help you is to get lots of links coming into your website with other websites that are offering similar content items such as your web site. Whatever you do do not get links from websites that have no relationship to what you’re offering.

If your website is about Goldfish do not exchange links with a sewing club. This can effect your rating by search enginesImprove Search Engine Ranking for your website by following some of these simple tips.

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Advertising Marketing Public Relation Services

Advertising Marketing Public Relation Services Guide - If you have the capital and you’re ready to launch your website you can employ an Advertising Firm or Advertising novice that can help you launch your website to the World Wide Web.

There are a few campaigns that can be undertaken by the Advertising firm which include:

  • TV
  • Radio
  • Internet Radio
  • Public Events Promotions

The advice I can give you is to try out each concept if you need to however at the end of the day choose one method and stay with it for the years to come. BY doing this you create your own Niche market where people will be accustomed to seeing or hearing from your company.

This can be an expensive exercise and I highly suggest you seek professional advice and help before undertaking such a huge marketing campaign.

The costs involved can start from $5,000 to $1,000,000 depending on the budget you have in place.

It would also be an idea to seek the expert opinion of 2 or 3 different Advertising agencies so you get a good feel and an idea on what is the going rates and suggestions by Internet savvy marketing agencies.

Another thing to consider is using two advertising firms instead of the one advertising firm and splitting up your advertising campaign so if one has performance issues and is not being productive you can see and compare and get real value for your money by splitting up your campaign.

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PPC Search Engine Internet Marketing

PPC Search Engine Internet Marketing Guide - PPC simply means pay per click. In short this allows you to start up an advertising campaign with a Search Company which will make your advert visible via the search results. This is a great way of marketing a web site but this concept costs money.

If you’re going to use PPC advertising campaign my suggestion is to create a dummy website and have that website redirect to your true web site. This avoids the Search Company from knowing your true identity.

You will need these to create your dummy website’s for your campaign.

This is how this can work for your web site.

Lets say I have a web site and my domain to my true web site is my-tailorsuits.com this is how I would setup a marketing campaign.

 

PPC Search Engine Internet Marketing

The added security is an extra step you can take just in case there is tracking in place which would send the tracker from your website to the main.html page to your true website with simple html page redirection code.

This is an option you can use for your PPC marketing campaign. Unfortunately
the Internet today is surrounded by all sorts of rumours.

The HTML status Code you will need to redirect your web pages will be:

<meta http-equiv=”refresh” content=”0;url=http://www.websitebuildersguide.com”>

Make sure you place this in between your <head></head> tags.

Example:

<html>
<head>
<meta http-equiv=”refresh” content=”0;url=http://www.websitebuildersguide.com“>
<title>No title</title>
</head>
<body bgcolor=”white” text=”black” link=”blue” vlink=”purple” alink=”red”>
</body>
</html>

Please make sure you change my url to suit your website url.

One of my favorite Guide campaigns is Google Adwords and the best feature is that you can instantly setup your PPC campaign without waiting for anyone to approve your listings.

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Increased Web Site Traffic Guide

Increased web site traffic can be gained in a few ways. Some methods require a payment while other methods are free. This part of the process can take as long as it took to build your website so the key here is to be patient.

When we talk about website Traffic we are simply talking about your website being visited by large amounts of people which in turn means your site has increased web site traffic.

Before we get started in building our website traffic please make sure you think about using quality website
traffic analysis software. One other important aspect is to make sure you are using a html site map. You can create your own or you can use a software program to do this for you. A site map is simply a webpage with links of your web pages.

To give you an example of how important a site map is when I commenced to build 40 new web pages for Website Builder’s Guide I removed the site map because of the changes. I then realised that the Search Engines didn’t rank my web pages as well and I was not sure what was happening until the penny dropped. I added the site map again and my rankings improved in the search engine search results. Let my listen be your advantage.

So let’s begin the first thing you should do is place your website details in your e-mail  signature.
If you attract one click per week via your e-mail signature that’s an extra 52 visits your website has just
by adding a signature.

Another method is if you post in forums make sure you setup a signature with your website details. If you’re a frequent Forum user you can gain an extra 2 visits per week which end up being about 100 extra visits per year.

In total by adding 2 signatures your website has the potential to attract an extra 150 visitors per year. Even if this does not sound like a lot every bit counts and adds up at the end of the day.

These are 2 simple ways your website can have increased web site traffic.

Below is my list of ways getting more website traffic for your website. 98% of this list costs you no money to promote your web site.

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